Ad spend on pirate sites dips dramatically in countries monitored by White Bullet

Data from the cyber safety company shows ad spend on pirate websites is almost four times lower than in unmonitored countries.

Piracy ad spend

New data from IP protection and cyber safety White Bullet reveals that advertising spend on pirate websites is almost four times lower in countries it monitors than in unmonitored territories.

Across its top three gambling operator clients, White Bullet’s affiliate marketing compliance programmes have identified 163,000 instances of non-compliant affiliate marketing in the past year. In countries in which White Bullet is monitoring client activity, 98% of all gambling ad spend on pirate sites is from non-client operators.

Filip Petru, White Bullet’s Director of Marketing Compliance, said: “Within our growing pool of gambling operator clients, for instance, we looked at the countries we monitor and those we don’t. We found that, of all ad spend on pirate websites, 22% is in monitored countries versus 78% in unmonitored countries – meaning almost four times less misdirected advertising in the countries we currently monitor.”

“Regulated industries with rigorous compliance requirements – such as gambling, finance and pharmaceuticals – encounter particularly significant risks when it comes to misplaced ads and rogue affiliates. Operators need full transparency to meet regulations and we are determined to provide all the necessary data to protect their businesses.”

Team expansion

White Bullet has appointed a number of anti-piracy and brand safety experts earlier this year on the back of increased demand for its services across the world. Its services mean that there is the transparency to stop ads being misplaced and ensuring they comply with regulation in real time.

The company can monitor all digital and connected formats including web, mobile, connected TV, search and social media to detect and score instances of risk for piracy but also explicit or age inappropriate content.

It can also check affiliate programmes for outdated or incorrect promotions, unregulated or unlicensed products, click-through fraud and inactive links.

Peter Szyszko, CEO, White Bullet said: “There is growing awareness among leading brands and advertisers of the need for innovative and technology-driven solutions to tackle illegal online activities. Our mission is a cleaner, safer, higher-performing media ecosystem and, with our growing team and market-leading platforms, tools and technologies, we continue to add more services to keep up with demand.”


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