Conversational advertising cloud Cavai and digital media platform Azerion have joined forces to launch conversational in-stream video, designed to optimise engagement using moving images and personalised interaction.
The long-standing partnership has delivered a heralded “industry-first” solution with the launch, with Azerion’s local sales presence, network and technology complementing Cavai’s ability to support clients in a specific and personalised manner. Cavai said that clients are seeing significantly increased return on investment “thanks to non-interruptive communications which enable two-way dialogue between audiences and brands”.
Paul Lowrey, Director of Strategy, Insight and Marketing at Azerion UK added: “As a trusted partner, we are thrilled that Cavai continues to push the boundaries with innovative ad formats, thereby allowing us to extend our own product mix and video capabilities.”
“A starting point for active interaction”
Cavai has seen significant international expansion in recent months, with privacy-by-design conversational advertising solutions supported by growing numbers globally. The company’s solutions are designed to enable one-to-one dialogue with consumers across many formats.
Tommy Torjesen, CPO and co-founder, Cavai said: “A natural starting point for active interaction, short-form video is already proven to trigger interest. Now video in-stream opens up more inventory and fresh opportunities for engagement in a format. This complements Cavai’s in-banner offering, enabling advertisers to fully harness the power of moving images.”
Cavai’s UK Sales Director, Sophie Gunyon, added: “We already know that in-stream video is a powerful media and one which offers a captive audience. And so, as our partnership with Azerion continues, we are delighted to deliver an industry first; one which strengthens the hand of brands, publishers and agencies seeking to adopt personalised conversational advertising within video, at a time when we’re seeing growing appetite for new solutions that deliver two-way dialogue.”