Performance marketing people: Former Sony Playstation President chairs Bidstack, Hiscox gets new marketing director and Braze snaps up new CMO

Teads continues to bolster its US leadership team, while Cavai, Cowshed Social and Journey Further see new C-suite hires, Wavemaker welcomes a new Head of Addressable and former Haymarket alumni bags a Business Director role at Verasity.

PMW People June

Former Sony Playstation President and CEO of EMEA David Reeves has been appointed to the Bidstack board as Chairman Designate. Reeves has more than 30 years’ experience in global senior management roles across the video games industry, with roles at Sony Computer Entertainment culminating in President and CEO of EMEA. Other roles include a former COO of Capcom (Europe). Reeves has his own consultancy and is Co-Founder of E Fundamentals, a SaaS company providing e-commerce analytics services.


Customer engagement platform Braze has appointed Astha Malik as its CMO. Malik will join the executive leadership team and will oversee all global marketing functions. She brings more than 20 years of experience of building brands, driving innovation and accelerating revenue growth, most recently serving as COO of VTEX, and with a CV including leadership positions at tech firms Zendesk, Citrix, Sumo Logic and PagerDuty.

Following the appointment of Natalie Bastian as Global Chief Marketing Officer and Karen Wang as Managing Director, Canad, Teads has added a number of senior new hires and promotions across North America. Jennifer Werner joins as VP Southeast to lead the company’s mid-market sales teams for the East (Southeast, DC and Boston markets), while Neala Brown joins as VP of Insights, overseeing the identification of strategic insights through research, analytics, measurement and data. Matthew Harris joins Teads as VP Multicultural, leading the focus on responsible advertising, while Charles Lucterhand is Teads new VP of Strategic Accounts, managing client relationships and verticalised solutions. Rounding off the series of new senior positions is Marc Sutter, VP Enterprise Sales, responsible for leading commercial and product strategy for Teads Ad Manager.

Global insurer Hiscox has brought Fiona Mayo on board as its UK Marketing Director. Mayo will lead a team of 20 responsible for developing and driving Hiscox’s UK marketing and brand strategy, building affinity with new audiences and accelerating growth of its digital acquisition channel. Fiona has held a number of senior marketing roles in a career spanning more than 20 years. She has led the marketing team of SSE Energy Services in the run-up to its acquisition by OVO Energy, and before that, was Heading of Marketing and Communications for Vodafone UK.

GroupM Nexus has announced a number of senior hires following the appointment of Nicolas Bidon as its first Global CEO in April. Colin Barlow joins as COO from his prior role as President, Group M Services, while Xaxis Global COO Silvia Sparry is GroupM Nexus’s new Chief Transformation Officer. Rich Astley comes on board as Chief Product Officer, previously from Finecast, and Jodi Weintraub is GroupM Nexus’ new Chief People Officer. Other moves include John Wittesaele as Global CEO, Xaxis, springboarding from EMEA CEO and Henry Stokes, Global President, Agencies Enablement.

Conversational ad specialist Cavai has a new CEO in Mats Persson. Persson has worked in the industry for almost three decades, formerly as a partner at PWC Consulting, COO at programmatic specialist Adform and most recently Executive Partner at IBM Global Business Services.

High-impact ad specialist Adnami has appointed Svenja Damzog as Publisher Director, DACH. Svenja has most recently spent six years at Inskin Media, rising to Director, Publisher Services EMEA, and has worked at Azerion, Ryanair and Volkswagen.

TedX speaker and marketing entrepreneur Ryan Hornby joins social media content production agency Cowshed Social’s C-suite, alongside Co-founders George Cowin and Ryan O’Shea, as Chief Growth Officer.

Former company US President and Chief Media Officer at iProspect, Duncan Smith, has come to Journey Further as its US CEO as the agency opens its new New York office and continues to build a new founding team in the US. Smith will be responsible for the North American market, leading the agency’s growth ambition. He has more than 22 years experience in senior leadership roles at agencies including Carat, Vizeum, Mediacom and Starcom.

The Brooklyn Brothers, a London-based creative agency, has appointed Orlando Warner as Executive Creative Director. Warner will manage the agency’s creative and design department, and will also play an active role in cultural initiatives such as Night School, a diversity and inclusion programme about to enter its third year. For nearly 20 years he worked as a Creative Director for advertising agencies, including M&C Saatchi, where he spent more than a decade directing many of its main clients. For the past six years he was Creative Director at Engine.

Wavemaker UK has appointed Alasdair Pearmund as Head of Addressable. Pearmund will be responsible for leading and evolving the agency’s expanding addressable content function, driving cross-channel innovation and exceptional growth for a diverse cross-section of clients. He joins from Omnicom’s DCO Specialist agency Adylic, where he held the role of  Addressable Lead across brands including Audi, Sainsbury’s, Levi’s and Virgin Atlantic. Prior to this, whilst working at Cablato, Pearmund specialised in producing personalised content campaigns  for brands such as John Lewis and Adidas. Wavemaker has also appointed Radhika Radhakrishnan as Global Chief Financial Officer as part of the Global Leadership Team based in London. Radhakrishnan’s career spans Bartle Bogle Hegarty (BBH) in dual roles of Global Chief Financial Officer and Chief Financial Officer BBH London. Prior to this she was Finance Director at 20th Century Fox UK and Chief Financial Officer Hachette Filipacchi UK now Hearst Magazines.  

Ellie Ratcliff joins Merkle, dentsu’s data-driven customer experience management company, as Director of Adobe Alliance EMEA, focusing on commercial and go-to-market strategies. She joins from her previous role as Adobe Alliance Manager for Merkle’s Northern Europe region, a role she has held since 2021 following her previous role as professional services sales at Adobe.

AI specialist Scibids has appointed Erich Wasserman as its newest board member. Wasserman will advise Scibids’ leadership on global commercial, strategic partner and corporate development matters. He is a Co-Founder of MediaMath, and currently holds roles as Co-Founder and President of Business Development at Rigor.


Former Haymarket alumni Dan Hodgson joins blockchain-based ad tech provider Verasity as its Director of Business Development. Hodgson will lead the business development, growing commercial partnerships, of VeraViews which is removing ad fraud from video advertising. He previously co-founded the Independent Publishers Alliance, acting as Publishing Commercial Lead for the Rail Delivery Group, and served as Agency Account Manager for Haymarket Media Group for five years. 

Publicis Media’s Spark Foundry, the UK Acceleration Agency, has appointed Rebecca Candeland as Head of AV. Candeland will oversee a team of nearly 40 people and be responsible for delivering best-in-class AV activity and promoting new services and products, including PMX LIFT. She re-joins Spark Foundry from Total Media where she was Head of Broadcast. Prior to working at Total Media.


RD&X Network has announced the appointment of Ashish Bhasin as the Co-Founder & Chairman. Formerly the CEO APAC of dentsu, Bhasin brings more than 34 years of industry experience. RD&X Network’s MADtech Rebid solution uses AI-based algorithms to provide end-to-end unified workflow, data harmonisation and real-time reporting.

Hall & Partners, part of Omnicom’s Brand Consulting Group has introduced a new global leadership team to accelerate growth and implement new strategy. Chief Growth Officer Peter Teachman joins in a new role. He worked closely with Hall & Partners Global CEO Tim Wragg as COO in Kantar North America. Josh Shames has been promoted to US Managing Partner, after a successful eight year stint leading the company’s Chicago office, with responsibilities covering all client sales and service teams across LA, Chicago, New York, Seattle and Salt Lake City. Daiana Dal Col joins as Chief Financial Officer, with experience of leading roles at WPP and Omnicom, and most recently as CFO at Axicom.


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