Emma Raducanu serves AR campaign from Vodafone bringing Snapchatters Centre Court

Wimbledon partnership gives Snapchatters Centre Court seats in augmented reality experience.

Vodafone has partnered with Snapchat as the Official Connectivity Partner for The Championships  at Wimbledon. 

The mobile network has launched a new augmented reality experience that invites Snapchatters to take their place on Centre Court with a special message from British tennis star Emma Raducanu.

As part of Vodafone’s #FeelTheConnection summer campaign, which focuses on using connectivity to bring fans different experiences of Wimbledon, the AR activation features Raducanu and transports Snapchatters to Centre Court via 5G and Vodafone.

How it works

  • Snapchatters will be served with the AR Lens on the Snapchat Camera carousel.

  • Once activated, Snapchatters receive a video call from Emma Raducanu congratulating them on their victory at Wimbledon 2022, complete with crowds cheering in the background and the Snapchatter’s name on Vodafone placards.

  • When they turn the camera around, Snapchatters will find themselves immersed in Wimbledon’s famous Centre Court.

  • Snapchatters are then invited to “Strike a Pose” dressed as Wimbledon champions with Vodafone branded clothing to share photos with their friends.

  • The AR lens aired on the 24th June and will run throughout the Wimbledon tournament. 

The activation supports Vodafone’s multi-year partnership with one of Gen Z’s tennis icons. Earlier this year Raducanu was announced as the brand’s grassroots tennis ambassador as part of Vodafone’s ambition to inspire young people to pick up a racket, get healthy and try tennis as their next sport.

Jordan Stone, Head of Social Media and Content, Vodafone UK said: “We are delighted to partner with Snapchat to highlight how our connectivity can bring tennis fans right into Wimbledon. This activation provides the ultimate way for Snapchatters to experience The Championships this summer and even ‘win’ the tournament. As Official Connectivity Partner, we are so excited by this innovation and the potential of AR to bring people closer to the action.”