PMW goes live with Love Islander Liberty Poole, Skinny Tan and Campaign Magazine

Join PMW live on our Instagram as we invite 2021 Love Islander Liberty Poole, Skinny Tan’s Hayley Hall and Gurjit Degun from Campaign Magazine to an online discussion about how brands can get the most out of influencer marketing.

What makes a successful partnership between brands and influencers? What red flags should a brand look out for when choosing which influencer should represent them? 

Performance Marketing World heads to Instagram to host a live discussion titled ‘Influencer marketing: the symbiotic relationship between brands and influencers’ today at 12:30pm.

The panel features Skinny Tan and their influencer Liberty Poole (@libertypoolex), a 2021 Love Islander and now Skinny Tan Ambassador since leaving the villa. 

Liberty will sit alongside her brand partner Hayley Hall (@hayleyhall_uk), Global Head of Communications for Skinny Tan, heading up the social, PR and influencer strategy across Skinny Tan. The brand works with Liberty to boost awareness, drive interest amongst a younger consumer audience and support new product launches.  

Liberty Poole, Skinny Tan Ambassador

Hayley Hall, Global Head of Communications, Skinny Tan 

The discussion will be co-moderated by Gurjit Degun, Creativity and Culture Editor at Campaign Magazine (@campaignmagazine), and hosted by Lucy Shelley, Reporter at Performance Marketing World (@performancemarketingworld).  

In the 40 minute discussion, we will be discussing:

  • What makes a successful and long lasting influencer ambassadorship?
  • How do you approach producing content on different platforms? 
  • How can performance marketers differentiate between an influencer and a reality star?

If you want to know how to make influencer marketing work for you and hear about it from behind the scenes, tune in today at 12:30pm to PMW’s Instagram account (@performancemarketingworld) and send in your questions for the guests in the comments. 

Meet you round the firepit shortly…


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