British clothing retailer Jigsaw has appointed digital marketing agency Croud to push its online presence in the UK.
The appointment, on the back of increased revenue from online shopping during the COVID-19 pandemic, means Croud will manage Jigsaw’s long-term investment in online, while ensuring a balance with its traditional in-store presence. Croud is being tasked with managing rising costs in media, maintaining efficiency and profitable return on investment (ROI).
Raine Peake, digital director at Jigsaw said:: “Over the last two years the brand has taken great strides in maturing our online presence and creating a single customer view. But we knew we needed an agency partner to, not only help take us to the next level - but to also push the boundaries on what we could achieve as a brand and look at widening our bullseye customer demographic, as the growth of online has opened up so many more opportunities to us.”
Conversations and communities
The brief, set to reach new audiences and drive customer loyalty, includes social and pay-per-click (PPC) activity. Croud will be working with Jigsaw’s creative teams to develop and produce digital-first assets. The partnership will begin testing outputs next month, using platforms like Pinterest and TikTok to explore Jigsaw’s potential for building communities and conversations with audiences.
Caroline Buckingham, client strategy director at Croud said: “Jigsaw has a great product and laid an impressive foundation of quality first party data for us to work with. Our main focus will be then integrating this into digital, and implementing a robust testing roadmap, to expand Jigsaw’s market share in the UK.”