Dad's ads and band practice: Attention Seekers, episode 12

What kind of ads perform best for mums? Ads of dads. Tom Ollerton, Founder of Automated Creative questions 'what is the value of the metaverse?' and disregards best practice as playground copying.

Tom Ollerton, Founder of Automated Creative, talks about all things creative in marketing; from Marvin Gaye, to music in NFTs, and how "all bands are performance marketers". Tune in to hear what he thinks is overrated and underrated in the industry, and attempt the almighty 'Re-Sell Me a Pen' challenge!

Attention Seekers is PMW's new podcast where we get to know who’s seeking attention in the industry and how they’re doing it. Joined by guests ranging from senior executives to junior starters, we talk about what's overrated and underrated in the industry with host, Lucy Shelley, Reporter at PMW.

Send in suggestions for our next guest's 'Re-sell me a pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook and Instagram @performancemarketingworld.

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