TikTok’s music gets a brand remix with Jackleg Studio as official “Sound Partner”

Music-makers for Ray Ban, American Express, Valentino and more, Jackleg Studio becomes part of TikTok’s programme to help brands tap into music and sound on the platform.

International music and sound design studio, Jackleg Studio, has become a TikTok Custom Sound Partner.

Jackleg Studio will support TikTok in its ambition to make it easier for brands to tap into music and sound on the platform.

As a Custom Sound Partner, Jackleg Studio will create bespoke tracks and sound design for brands that inspire community participation, as well as offering bespoke consultancy to brands looking to use sound and music more effectively on TikTok, so they can create stronger relationships with users. This will include music for brand campaigns, sonic logos, activations, or hashtag challenges.

“Helping marketers develop strategies for TikTok”

“Sound is the universal language of TikTok, and brands need to embrace music and sound in order to show up authentically on the platform,” said Melissa Yang, Head of Ecosystems at TikTok.

“Our new Sound Partners have a proven track record of helping marketers develop strategies for TikTok and offer scalable options for brands of all sizes. We’re excited to see more brands tap into sound on TikTok and make meaningful connections with the community through creative, sound-on strategies.”

Jackleg Studio has over 10 years’ experience writing and producing tailor-made audio content for advertising and motion pictures, including Ray Ban, Barilla, American Express, Delta Airlines, Red Bull, Zalando, YOOX and Valentino.

Jackleg Studio has already proven that it understands how custom music can elevate the impact of brand campaigns on TikTok. The song “You’re On”, which the company composed for Ray-Ban’s homonymous campaign, became the driving force behind the #RayBanElevatorDance craze during 2021, collating over 19.3 billion views on the platform. Its campaign for Sunglass Hut last year, which included the bespoke track “Don’t Stop The Feeling”, collected over 37.4 million views.

@rayban Think you can match @giuliapennaofficial’s moves? Get your Ray-Ban on and lose yourself in the beat. Be sure to tag us��#RayBanElevatorDance #YouAreOn ♬ You're On - Ray-Ban
@sunglasshut @thelewissisterss feeling the summer vibes with the #SunglassHutDance ♬ Don’t Stop the Feeling - Sunglass Hut

Jackleg Studio Founder, Mirko De Crescenzo, said of the news: “We are thrilled to be the first Italian TikTok certified Sound Partner for Custom Sound at TikTok. It is a major stepping stone in our journey to becoming a global sound design studio.”

“At Jackleg Studio, we understand the impact the right sounds can have, particularly when it comes to capturing people’s attention quickly. Melodies and rhythms that leave an impression make you want to dance in front of the camera, show your friends, or sing along to the words. We welcome the opportunity to help brands find their custom sounds on TikTok.”