Kantar to buy StepUp RGM, turbo boosting its position in CPG software market

Kantar XTEL and SilverTree Equity are purchasing StepUp RGM in a bid to create the leading end-to-end Revenue Management Software platform.

Marketing data and analytics company Kantar, together with software and technology focused private equity firm SilverTree Equity, is set to acquire StepUp RGM, the global Revenue Growth Management (RGM) software and big data solutions vendor. 

StepUp enables full RGM roadmap development and implementation for consumer goods (CPG) brands, using AI-driven data-sourcing, data-enriching and data-modelling within its software-as-a-service (SaaS) platform. 

StepUp RGM will join Kantar XTEL, Kantar’s trade optimisation business, to create a comprehensive end-to-end Revenue Management Software platform. 

The new, combined offer will support global CPG brands in seamlessly managing and optimising their commercial levers and trade spend to deliver revenue and margin growth. 

Over 100 CPG companies rely on the software platforms, with customers including Beiersdorf, Danone, Heineken, Mars, Mondelez, and Perfetti van Melle. 

Following completion, the combined business will operate independently within the Kantar Group, with SilverTree Equity as an operating partner and shareholder. The entire StepUp RGM team will join Kantar XTEL, and the StepUp offering will become the lead RGM product solution from Kantar XTEL. Cédric Guyot will lead the combined business as CEO.