Total Media Solutions partners with Content Ignite, creating new contextual ad formats

Publisher-first adtech company Total Media Solutions has teamed up with fellow adtech solution provider Content Ignite to bring new contextual ad formats to its publisher clients.

Total Media Solutions’ publisher clients will now be able to integrate Content Ignite’s in-image, in-article and adhesion ad formats into content, creating additional revenue streams via a simple one-tag integration, as part of a new partnership between the two adtech providers. 

In addition to the new ad formats, publishers will be able to access Content Ignite’s software as a service (SaaS) solution, enabling them to generate unique ad units with integrated contextual targeting that enhance user experience. They can build on these formats with direct deals and Content Ignite’s programmatic ad stack.

The collaboration will also allow Content Ignite’s publisher clients to benefit from Total Media Solutions’ certification as an accredited Google reseller.

Sivan Tafla, CEO and co-Founder of Total Media Solutions, said: “We are always on the lookout for solutions to optimise monetisation for our publishers, as well as ways to improve quality and enhance the user experience. Content Ignite’s tech was a great strategic fit as we continue growing our business globally, both organically and inorganically, and we’re excited about the revenue opportunities it will deliver for our clients.”

Ben Spencer, CEO at Content Ignite, commented: “Total Media Solutions is a veteran player in the ad tech ecosystem, with an enviable global portfolio of publisher clients. This coming together of our tech offerings, and the combination of insight and expertise of our two teams, represents a hugely exciting opportunity to enhance our services for publisher clients amidst the ever-changing landscape.”