Bazaarvoice has taken its Influenster platform mobile, with a new app catering for an audience of seven million shoppers looking to discover new products and share their authentic experiences.
With its proprietary personalisation algorithm, the Influenster app connects brands with the right shoppers to mobilise targeted trial and consumer-powered advocacy
With an personalised in-app feed, members can discover brands and products and learn more through the experiences shared by other shoppers on the platform.
Brands can segment and target audiences via first-party data to drive incentivised word-of-mouth marketing to power their content strategy, while simultaneously reducing their costs of customer acquisition and content production
“As retail becomes more consumer-driven, shoppers find what they’re looking for through the power of peer-to-peer exchange, which includes user-generated content (UGC), like ratings, reviews, photos and videos,” said Keith Nealon, CEO, Bazaarvoice. “We’re leading the industry forward with the new Influenster app, creating a global space that’s bigger than ever, where consumers can go to share their thoughts, questions, experiences, and pictures of their favourite brands and products.”
Michelle McAlister, Senior Director of Marketing at PepsiCo said, “There is nothing more valuable than hearing feedback on our products from consumers. Allowing consumers to share their experiences and thoughts on our products with the Influenster community and us is priceless.”
Colby Smith, GM, Content Acquisition Services at Bazaarvoice, says, “In today’s retail landscape where consumer-to-consumer marketing reigns supreme, consumer communities are key because that’s where trusted recommendations are made. According to our research, 78% of shoppers say the #1 most influential factor in driving purchase decisions is an authentic review from another shopper. The Influenster community drives real connectivity between consumers, as well as between consumers and brands.”