Trainline appoints Wavemaker to keep all media strategy and planning on track across its European markets

Wavemaker will ensure creative campaign activations run across key channels in the UK, France and Italy.

Trainline has appointed Wavemaker to handle all media strategy and planning for the rail and coach platform across its outputs in the UK, Italy and France.

The appointment comes after a competitive pitch, which Wavemaker clinched with a bespoke media planning and buying strategy that aligned with the specific demands of Trainline’s three core markets and their customers.

Katie Lee, Chief Operating Officer, Wavemaker UK explained: “Now more than ever, those travelling across Europe are becoming conscious of the impact climate change is having on our world. People are looking for greener alternatives in all aspects of life, but specifically their chosen modes of transport. 

“We are excited to get moving on the creation and delivery of a media campaign that has a positive impact and changes travellers’ behaviour.”

Appropriate channels to account for specific demand

Wavemaker is ensuring Trainline’s creative campaign activations run across appropriate channels in the three countries. 

This will include social media, addressable TV, digital audio, out-of-home (OOH) and digital out-of-home (DOOH), alongside digital, radio and influencer partnerships.

Elly Collingwood, Head of Brand Marketing, Trainline, said: “Wavemaker's unrivalled local knowledge backed up by actionable insights and a solid global media network gave us the confidence that they were the partner for us. We look forward to working with them to launch an exciting new media campaign that firmly positions us as the number one choice for travel.”