Don’t miss PMW live today on Instagram for episode 2: the symbiotic relationship between brands and influencers

Influencer marketing is growing fast and becoming increasingly lucrative, with the industry set to reach $16.4 bn. 

Going live on PMW’s Instagram page (@performancemarketingworld) today at 1pm BST, the 40 minute lunchtime discussion answers your questions, with experts and influencers with insider knowledge of the industry as it takes an ever-growing portion of marketing budgets. 

We are sitting down with influencer marketing platform LTK (@LTK.hq) and British influencer Emily Valentine (@officialemilyvalentine) alongside Campaign Magazine (@campaignmagazine) to find the answers for performance marketers wanting to get involved.

In the 40 minute discussion, we will be discussing:

• What will influencers and content creators look like in the metaverse?
• Is there more to measuring the success of an influencer marketing campaign than likes and sales?
• Is TikTok ‘just a trend’?

The panel includes India Sehmi, Head of Brand Partnerships UK, LTK. India accelerates full-funnel influencer marketing growth strategies for global brands. With five years of experience at LTK, and as an influencer in her own right, India applies her knowledge on both sides of the industry to craft award-winning influencer marketing tactics, particularly within the luxury space. India’s portfolio of brands have grown their investment in LTK collaborations +100% YoY in 2021, with brands increasingly turning to LTK for ROI-driven results.

To speak from an influencer perspective, we invite content creator and influencer educator Emily Valentine whose content focuses on lifestyle, sexual wellness, mental health, female empowerment and business. She works with brands on consultancy, panel talks and presenting roles as well as brand campaigns. In 2021, she founded a platform of resources that could help women level up their mental health, wellness, money and business ambitions. 

The discussion will be co-moderated by Gurjit Degun, Creativity and Culture Editor at Campaign Magazine, and hosted by Lucy Shelley, Reporter at Performance Marketing World (@performancemarketingworld).  

If you want to know how to make influencer marketing work for you and peek behind the scenes, tune in today 1pm BST to PMW’s Instagram account (@performancemarketingworld) and send in your questions for the guests in the comments.

Watch our first episode with Love Islander Liberty Poole and Skinny Tan’s Hayley Hall here: “Keeping it reel”: differentiating between Love Island star and authentic influencer