DSP meets SSP: Hawk teams up with Azerion to boost omni-channel tools for clients

Automated ad buying platform Hawk Platform, has struck a global partnership with Azerion’s proprietary SSP, Improve Digital.

The collaboration with the digital entertainment and media platform will enable marketers to reach Azerion's audiences at scale, via impactful rich media formats, as well as native, video and display advertising across Azerion's premium games and leading publishers. 

For the past decade, Azerion's proprietary Supply Side Platform (SSP) provides a path to a premium advertising environment to help optimise the ad supply chain. 

This new partnership will make it easier for Hawk’s customers to access a brand-safe and diversified inventory, including a portfolio of AAA titles and 17,500 games that allow marketers to connect 425 million monthly active users through immersive advertising experiences.

Through this transparent integration, Hawk’s clients will leverage the Azerion SSP’s advertising solutions that enable the buying of high-impact ad formats (rich media), native advertising, video, display, and in-game ads across all digital media channels (including mobile, tablet, desktop, and connected TV). 

The collaboration covers major markets including the UK, France and Germany.

“We are delighted with the partnership with Azerion's proprietary SSP for the diversity and exclusivity of the inventories it offers, (rich-media, native advertising, video and in-gaming through mobile, tablet, desktop and CTV) which fits perfectly into our omni-channel value proposition. It is also a global partnership that allows us to meet the challenges of our clients in several countries,” said Mehdi Aroussi, director, publisher and customer success at Hawk.

“We are thrilled to provide Hawk with a strong access point that seamlessly reaches and engages audiences across all channels, including exciting and inspiring opportunities such as in-game advertising, connected TV and rich media ad formats,”  said Sandra Yassaka, vice president of corporate partnerships at Azerion.