Does it all make sense…? Whilst the government urges cuts to budgets and consumers are tightening purses, how can brands convince their C-Suite to enter the metaverse?
Stuart Russell – CRM expert and Chief Strategy Officer at Planning-inc, a first-party data agency – deciphers the metaverse and its benefits in conversation with PMW. He explains what performance marketers should get excited for in the emerging Web3 space and how they can get prepared.
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