Frameworks of success for brands in the metaverse explained

Brands need a very compelling case to spend budget entering the metaverse right now. Stuart Russell, CSO, Planning-inc unfolds the visions of the metaverse, how it can be democratised and who’s leading the way.

Does it all make sense…? Whilst the government urges cuts to budgets and consumers are tightening purses, how can brands convince their C-Suite to enter the metaverse?

Stuart Russell – CRM expert and Chief Strategy Officer at Planning-inc, a first-party data agency – deciphers the metaverse and its benefits in conversation with PMW. He explains what performance marketers should get excited for in the emerging Web3 space and how they can get prepared.