InfoSum upgrades privacy and data clean rooms with Platform Sigma

Customer-centric organisations will be able to collaborate across unlimited datasets, unlocking planning, measurement, and analytics for the privacy-first world.

Global data collaboration platform InfoSum has launched Platform Sigma, an upgrade in first-party data collaboration and privacy protection. 

The biggest update yet from InfoSum provides organisations with safer, more secure, and more interoperable infrastructure to build and manage their own data clean rooms.  

Platform Sigma promises full-scale data collaboration, transformation, application and analysis of first-party data without sharing or movement. It provides a featherweight software layer that can sit on top of any existing technology stack to power private and secure collaboration between multiple first-party datasets. 

These enhancements aim to solve advertising’s interoperability challenges and allow for faster and more seamless marketing use cases including deep consumer insights, cross-channel activation and measurement, with end-to-end protection and security. 

“The next stage in data collaboration”

Brian Lesser, InfoSum Chairman and CEO said: “Platform Sigma represents the next stage in data collaboration, eliminating all barriers to entry for enterprise organisations to extract the full value from their first-party data – safely and securely – with no risk and no limits.” 

Lara Izlan, Director of Data Strategy at ITV, an InfoSum client, commented: “As an early adopter of data clean room technology, we understand the complexities of privacy-safe data collaboration, and Platform Sigma provides the necessary advancements in our mission to maintain end-to-end security and privacy protection for our partners.”  

The next phase of the Platform Sigma launch and for InfoSum will unveil Safe Audience Transfer. The open-source project uses the company’s patented privacy-enhancing technology to create interoperability between all data silos and systems including clean room-to-clean room operations, assisting the democratisation of data security and privacy protection for all.