Croud wins first MENA client, Ooredoo Group, as part of global expansion

Croud welcomes Nisha Patel as Director of Croud MENA to head up the global agency’s sixth hub, expanding their global presence.

Digital marketing agency Croud has been appointed lead digital agency for telecommunications company, Ooredoo Group.

The global agency will now bring performance marketing and digital transformation across all Ooredoo Group's markets in MENA, including Qatar, Kuwait and Iraq.

Croud will provide Ooredoo’s companies with paid search, paid social, programmatic, SEO, CRO and analytics. As the lead agency, Croud will seek to consolidate marketing efforts across markets, which were previously managed by multiple agencies, with the objective of raising the level of Ooredoo’s digital maturity across the group.

Christopher Saldana, Director, Marketing and Media Effectiveness, Ooredoo Group said: “The strategic response to the Planning Brief was excellent with some deep market insights that were translated to [Croud’s] strategic approach. The real differentiator was the ‘Croudie Network’ which will give our digital marketing the flexibility and scale we require to achieve our objectives across the markets, whilst maintaining the Croud level of digital expertise with the UK Team.”

Heading up the Croud’s new MENA hub will be Nisha Patel, who will serve as Director of Croud MENA. Patel will report into Croud UK Managing Director Emil Bielski.