Budweiser cheers the Lionesses with 150,000 free beers

Digital coupons from Tesco and Budweiser cheers the nation for the win, pushing fans to social and getting campaign success stats in return.

Budweiser, the official partner of the England Football team, is helping fans celebrate the success of the Lionesses by giving away 150,000 free beers.

To celebrate the historic win, Budweiser is offering fans a digital coupon, which fans can redeem against the price of a Budweiser 660ml bottle at participating Tesco stores. 

Fans have been heading to social to say cheers to Budweiser and share the coupons around. The voucher-led campaign gives the England partner insights and instantly measurable analytics of the campaign’s success.  

The coupons can be redeemed until the end of the week and the company claims up to three coupons per second were being snapped up by fans last night after the Lionesses’ historic victory against Germany, with many fans heading to social to celebrate the win from Budweiser.

Consumers can collect their coupon by visiting CelebrateWithBud.co.uk