Consumer credit referencing agency Equifax has appointed Croud as its UK digital marketing partner.
Equifax will be supported by Croud across all of its digital activity, including paid search, programmatic, SEO, content and conversion rate optimisation.
Emil Bielski, UK Managing Director at Croud, said: “Equifax have ambitious plans over the next few years, and we are delighted to be helping them reach their goals and assist in the digital transformation of the business.”
Personalised credit report
Croud won the brief through a competitive pitch, and the growth of Equifax’s digital transformation will include upfront promotion of the credit checker’s personalised Credit Report & Score service.
The service will be available to all Equifax’s global customers.
Paula Roche, Managing Director of Consumer Solutions at Equifax, said: “Having recently completed a transformation journey, we are now embarking on a new period of business growth. Croud stood out thanks to the effort they put into our strategy, as well as the overall thorough approach to the brief – which showed they would be valuable partners from day one.”