M&S ‘Eat Well Play Well’ campaign scores Ian Wright to front new competition launch

The partnership with the UK football associations launches new campaign to promote ‘game changer’ competition

UK retailer M&S Food has kicked off a new TV campaign launching a competition to win a training masterclass with a UK football hero. 

Fronted by Arsenal and England football legend Ian Wright, the TV ad, aired late last week, will also run across video on demand, YouTube and social channels during August and September.

The campaign is also being pushed by email, out-of-home, instore and on the M&S website and social media, also featuring M&S ambassadors including diving athlete Tom Daley.

The winner of the Sparks competition gets a training class with England, Northern Ireland, Wales and Scotland football stars for their local school or football team. The competition is the latest initiative of M&S Food's' 'Eat Well Play Well’ campaign in partnership with the UK’s football associations.

M&S Sparks competition 

The Eat Well Play Well partnership, launched at the end of May, links the eating habits of football heroes to how they play, promoting healthy eating messages for children. It spans mens, womens, youth and disability teams and is a prominent fixture in M&S Food Halls.  

To enter, customers open Sparks on their M&S app, register for the competition by nominating their preferred local school or football club and scan their Sparks card every time they buy an M&S Eat Well product. Buying more Eat Well products means more entries.

M&S customers can enter until 27 September, with a chance to win other prizes including match tickets, kits, signed merchandise or M&S Eat Well products.

Sharry Cramond, Marketing Director at M&S Food, says: “It’s fantastic to give our customers and their local community the chance to win this once in a lifetime prize. Over 15m of our customers are already Sparks members, and with good things happening every time you shop, we want even more to join in and get the most out of M&S.

“Our Eat Well Play Well campaign is all about showing that healthier choices don’t have to be boring. We want to inspire families and children across the UK to get involved this summer and beyond -  who better to motivate us all than football legend Ian Wright.”