Blis partners with Experian for more granular audience targeting

Privacy-first targeting with cross-channel customer segmentation now integrated into Blis’ Audience Explorer, helping brands and agencies find the most valuable customers across seven markets.

Audience-first planning and buying platform Blis has teamed up with Experian to integrate socio-demographic data into Blis Audience Explorer across the UK, US, Italy, Spain, Netherlands, Australia and New Zealand. 

This partnership will help paint a clear and up-to-date consumer picture, so advertisers can easily and effectively target and engage the highest value customers across channels at the right place and time, delivering on campaign objectives. 

Through this partnership, marketers can now also understand geographic considerations at a deep, granular level and optimise accordingly, to ensure they are capturing the right audience when they are most receptive. 

“Building the richest audiences possible”

Colin Grieves, Managing Director of Marketing Services at Experian said: “Our comprehensive socio-demographic data, layered with Blis real-world behavioural lifestyle segments and other rich data sources, will help media planners and other agency stakeholders unlock unique customer insights, easily build the richest audiences possible and make more informed media decisions.”

Experian Mosaic data will allow Blis’ clients to understand the context behind the decisions that consumers make and who are the most valuable customers to drive awareness, improve retention and increase the share of wallet.

Amy Fox, VP of Product at Blis commented: “Experian coupled with Blis' already robust data within Audience Explorer means we have unparalleled and actionable consumer insights. With access to an even deeper understanding of customers, our clients can target the right people more easily and at scale, right at their fingertips. I’m really proud to bring yet another powerful dataset into our platform to continue helping media planners continue to reach the right customers in a privacy-first world.