Budweiser partners with global football heroes for competition campaign

The official beer for 2022’s FIFA World Cup hits social media with QR codes that football fans can scan to win an all expenses paid trip to Qatar.

Budweiser has marked the 100-day countdown to the FIFA World Cup with a mammoth QR-code led giveaway in a partnership with some of football’s biggest global names.

Budweiser, the official beer of the World Cup, has been “dropping” hundreds of red prize boxes across the world, in partnership with Lionel Messi, Neyman Jr. and Raheem Sterling. 

Fans can win the prizes by scanning Budweiser QR codes found on the social media channels hosted by the brewing giants and the football stars, as well as codes displayed at Wembley Stadium and select cities across the globe that commemorate the places that shaped Messi, Neymar Jr. and Sterling’s careers.

England star Sterling said: “There’s only 100 days until the FIFA World Cup and I’m dropping Red boxes around the globe with Budweiser to give fans the trip of a lifetime. Just like I was given the chance to pursue my dreams, my fans have a chance of their own to chase their dreams and see the World Cup in person.” 

Todd Allen, Global Vice President of Marketing, Budweiser, added: “This year’s tournament is a unifying global moment that celebrates the possibilities of what’s to come and the athletes that continue to inspire us. As the Official Beer of the FIFA World Cup, we are engaging fans and elevating how they experience the games. We are just getting started with what promises to be a banner year for football fans everywhere.”   

Codes mean prizes

The codes will reveal the coordinates to the global prize drop. Fans have the chance to win:

  • An all-expenses-paid trip to this year’s World Cup;
  • England Mens and Womens shirts signed by the squads;
  • Signed Sterling England shirts; and
  • The chance to watch the England team train. 

Messi said:  “The 100-day countdown to the FIFA World Cup has officially begun, and Budweiser and I are celebrating by giving fans the chance to win once-in-a-lifetime trips to the tournament. Ever since playing my first games in Argentina, I’ve dreamt of the day that I would play in the World Cup, and now I’m so excited to help Budweiser make fans’ dreams of attending the World Cup come true.”  

Neymar Jr. continued: "I'm very proud to partner with Budweiser to turn dreams into reality in an important year for me and world football. I've teamed up with Budweiser to spread red boxes around the world, which will give fans an unforgettable experience: a trip to the FIFA World Cup. There are only 100 days to go and I hope to see everyone participating in the campaign."