While most of us may have gripes about the industry we’re in, if you’re a marketer, then you can perhaps count yourself lucky in at least one aspect – your sleep is less likely to suffer, according to new research.
A survey of more than 3,000 professionals by bed retailer Get Laid Beds has revealed the professions that result in the most and least sleepless nights.
Just pipped by the energy and utilities sector – an industry currently under high scrutiny – marketing, PR and advertising was the second most likely industry to report getting a minimum of seven hours sleep a night.
More than four in 10 (45%) of those surveyed that work in marketing, advertising and PR said they managed to get over seven hours sleep a night.
Closely behind were sales professionals (44%), making it the third best profession for sleep. Half of those working in energy and utilities manage more than seven hours’ sleep a night.
Source: Get Laid Beds, August 2022
Marketers and sleep patterns
The research looked into which professions cause people to get under five hours of sleep a night versus those most likely to result in over seven hours, on average.
Those working in science and pharmaceuticals are the most likely to experience sleep issues, with just a fifth stating they get more than a nightly seven hours, followed by a quarter of those working in business, consulting and management,
The top industries for a good nights’ sleep were found to be:
- Energy and utilities
- Marketing, advertising and PR
- Transport and logistics
At the other end of the spectrum, those professions that were most likely to induce a bad nights’ sleep were:
- Science and pharmaceuticals
- Business, consulting and management
- Leisure, sport and tourism
- Law enforcement and security.