The iron woman of TV measurement: Attention Seekers, episode 15

The foundation of TV is linear. But will this always be the case? Jo Kinsella talks cross-channel CTV measurement, getting rid of industry noise, and what it's like proving yourself as a woman in a male dominated industry.

Jo Kinsella, President of InnovidXP (formerly TVSquared), has fought her way through many challenges, personal and professional, to be the woman she is today. Her advice for performance marketers is to filter out the noise, get educated on what's new, and welcome change. Tune in to listen to how she has become a 'Wonder Woman of New York'.

Attention Seekers is PMW's new podcast where we get to know who’s seeking attention in the industry and how they’re doing it. Joined by guests ranging from senior executives to junior starters, we talk about what's overrated and underrated in the industry with host, Lucy Shelley, Reporter at PMW.

Send in suggestions for our next guest's 'Re-sell me a pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook and Instagram @performancemarketingworld.