Voice assistant adtech firm, Say It Now, has partnered with Pizza Hut and performance marketing agency, Navigate Digital, to create a new smart speaker advertising campaign that enables customers to claim a discount by saying “Alexa, Open Pizza Hut Delivery”.
Pizza Hut’s ‘actionable’ advertising campaign aims to reach millions of listeners via smart speaker devices. Research shows that 39% of UK adults have access to a smart speaker at home, and analysts predict that the growing use of voice assistants will drive the value of smart home payments to $164 billion in 2025.
Pizza Hut’s Head of Digital Marketing, Nicola Keane, commented: “Customer convenience is a central part of our offering, and actionable audio adverts – now being used to share our discount code – slot in with our easy order options that include the Pizza Hut mobile app and website.”
Maria Cadbury, Director of Strategic Partnerships, Say It Now, said: “Say It Now’s actionable audio adverts deliver immediacy and convenience for Pizza Hut customers hungry to get their hands on their favourite pizzas. Harnessing data and creativity, this is exactly the kind of campaign that our technology has been created to facilitate and it is great to see an innovative brand like Pizza Hut leading the way.”
Izla Russell, Client Director, Navigate, added: “Smart speaker advertising has really exciting potential and we believe that it can boost engagement rates and fuel growth for leading brands such as Pizza Hut.”
Last year Say It Now partnered with Mediacom and Bayer for an interactive smart speaker campaign where listeners to Global’s radio stations were able to order a Berocca Boost by talking to their Amazon device during the commercial breaks.