MediaVision wins performance marketing brief to help Abbott Lyon sparkle online

The performance marketing agency opens its tech stack to the jewellery brand to support the growth of its online traction.

Digital performance marketing agency MediaVision has won the performance marketing brief for online personalised jewellery brand Abbott Lyon.

The brief means MediaVision has been appointed to improve online traction for Abbott Lyon, delivering a full suite of services including SEO, content and digital PR to build organic performance and grow Abbott Lyon’s share of the market. MediaVision will also be supporting the jewellery brand on the redevelopment of its website content and functionality.

Louis Venter, CEO at MediaVision, said: “Abbott Lyon is at an important point in its growth journey and search will play a key role in driving its momentum.

“Brands are recognising the importance of prioritising investment in SEO, particularly at a time when marketing budgets are under increased scrutiny, because of its ability to drive medium and long term growth and deliver a competitive advantage for those who invest in it over the long term.”

Abbott Lyon to get access to MediaVision tech stack

Abbott Lyon will also gain access to MediaVision’s tech stack, launched in April. The suite of solutions includes tools for predictive SEO, weekly share of search data, and digital demand tracking at a brand and product level.

James Bertram, Head of Digital at Abbott Lyon, said: “Abbott Lyon’s online-only presence means that we need to be appearing at the top of the search pages. For the next part of our growth journey, it is vital that we have the best SEO strategy in place."

Founded in 2015 by Jezz Skelton and Asha Jones, the brand regularly collaborates with today’s top social media influencers.

“Having come so far in our seven years, we wanted to work with an agency who understands our ambitions and MediaVision is the perfect fit. With MediaVision’s tools and support, we’re ready to embark on our next growth chapter,” added Bertram.