Revolution Bars Group, the operator of bars and late-night venues in the UK, has teamed up with FIXR, with the platform becoming the official ticketing partner for a new Project Event Space venture.
With the move to cashless payments after the COVID-19 pandemic, the move to digital tickets is a win-win for Revolution and their revellers. Customers can still have ‘spontaneous’ nights out, but can secure their place at ticketed events by booking online with FIXR either before they leave, on the way to the venue, or even as they’re queuing to get through the door. By using FIXR’s business information platform, Revolution Bars Group can tap into advanced data and insights to understand event-goers, including the popularity of events, capacity and audiences.
Danielle Deer, Account Manager at Revolution Bars Group, said: "It was important to us when looking for the perfect ticketing partner, that the system was user-friendly for our sites, event partners and customers.
“We needed a platform that would give us the insights to analyse our customer behaviours, booking habits and journey to purchase. Now, we can drive this part of the business forward and grow with our audience."
Bars into event spaces
The concept will start with two new events – On @ Revs and Live at De Cuba – launching at Revolution and Revolución De Cuba bars across the UK. Revolution and Revolución De Cuba want to turn their bars into event spaces that host creative, immersive experiences, with tickets sold on FIXR.
Edmund Glover, CEO of FIXR, said: “This partnership is an important milestone for FIXR: working with Revolution’s market-leading, high-street brands reinforces our position as a leader in the UK nightlife sector.
“Our platform will provide Revolution Bars Group with access to new event discovery marketing channels, integrated white label solutions, as well as business information tools to enhance audience growth and engagement.”
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