New dance partners: Winter Gardens Blackpool and Mediaworks

150-year-old venue partners up with Mediaworks to create a more personal customer journey and “a robust digital footprint that offers long-term commercial success”.

One of Europe’s biggest and most historic entertainment complexes, Winter Gardens Blackpool, has selected marketing specialists Mediaworks to transform its digital footprint. 

Mediaworks will be supporting Winter Gardens Blackpool as it transitions from Ticketmaster to take ownership of its own dedicated ticketing platform, creating a more personal customer journey online. 

The partnership aims to raise brand awareness within a range of diverse audiences through a mix of online paid search and social media techniques.  

“Puts the power in our hands”

Anthony Williams, Sales and Marketing Manager at the Winter Gardens Blackpool, said: “Mediaworks is giving us all the tools to help take ownership of a far more personalised customer experience online, from driving awareness to upcoming shows through to ticket purchasing. It puts the power in our own hands, away from third party platforms, and enables us to reach a far wider range of demographics.

“We wanted to work with an agency as a partner who could share their expertise and knowledge to build on our own rich history.”

Opened in 1878, The Winter Gardens Blackpool has developed a long-standing reputation as a globally renowned dance venue, but has also played host to a range of events and shows, including World Matchday Darts and musical performances including more recently, ‘The Cher Show’. 

Brett Jacobson, CEO and Founder, Mediaworks, said: “Winter Gardens Blackpool is such an iconic name in the history of British entertainment. For a venue that’s nearly 150 years old to be taking ownership of its future in this manner shows everyone that a robust digital footprint offers huge long-term commercial success.” 

Mediaworks has also recently been chosen by Hill Dickinson LLP, Nelson & Colne College Group and Salix Homes to help them with their digital futures.