In this PMW Masterclass series, learn how influencer performance depends on the same mechanisms of relationship development identified by behavioural science, and how this work can help in influencer selection and strategy.
By analysing content using behavioural science, you’ll not only walk away with practical advice but a fresh perspective with which to analyse your future campaigns.
Your tutor: Alan Gray MSc (Oxon) CPsychol, Senior Research Psychologist at Tailify
View a short introduction from Alan below:
Watch the modules here: