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Performance Marketing World has launched a new video series full of bite-sized learning modules, designed to help practitioners and managers upskill fast.
To kick off the series, PMW has recruited experts from across the industry to present short, but insight-packed 15 minute presentations on key skills, split up into concise modules.
Launching with three lessons, the series will update fortnightly and will cover the growing range of performance marketing channels and tools, from email marketing and pay-per-click advice to Shopify and TikTok tips.
“In our travels meeting the performance marketing community, one thing our readers regularly request is quick practical tips to help them upskill fast,” said Robin Langford, Editor at Performance Marketing.
“Our audience is often time poor and the industry moves at a lightning pace, so we have designed a new range of editorial products to help people learn the latest adtech tools and analysis techniques, fast, no matter where they are. PMW Masterclass is the first such channel – but watch this space for more practice-focussed products in the coming weeks.”
The first three masterclasses are:
How to improve your online influence using psychology
The 5 most important things you need to do to future proof your performance marketing
5 reasons Google Shopping doesn’t work for some retailers
View the full series in our newly launched channel page here:
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