Wavemaker to take on digital, e-commerce and TV briefs for consumer goods specialist JML

JML, home of quirky consumer innovations, selects Wavemaker to handle its media strategy and planning in ‘one agency’ approach.

JML, the consumer goods specialist for homewares, kitchen and beauty products sold through video marketing, has chosen Wavemaker to handle all its media strategy and planning across the UK.

Wavemaker will be handling the £11m account and was chosen for its ‘one agency’ approach that will allow it to take on three briefs for JML – digital, including PPC, e-commerce and short-form TV.

Brian Keogh, Chief Sales Officer, JML said: “Previously our media planning and buying has been handled by an excellent smaller specialist agency working closely with our in-house team.

“However, as we continue to grow as a company, in a highly competitive market, we wanted to find an agency that could scale with our needs. During the pitch process, the Wavemaker team proved itself to be the partner of choice – not only can they offer one agency approach, the team showcased its ability to provide solid strategic consultancy with effective and impactful media planning, buying and activation.”

Holistic view

Wavemaker will be providing JML with a holistic view of all budgets, results and metrics, to aid effective decision-making and efficient media planning. T

he buying power of Wavemaker’s wider network, and the access to data and products or tools at the agency’s disposal made Wavemaker a stand-out choice for the growing product specialist.

Ian Stevens, Chief Investment Officer, Wavemaker UK said: “Effective and actionable media planning has the ability to significantly increase sales. At Wavemaker, we pride ourselves on foresight and understanding of the media landscape and how to navigate this – something that becomes especially important in times of significant inflation. “Our one agency approach gives us the technical prowess, the buying power and media expertise to deliver the very best campaigns for JML and we look forward to helping them positively provoke growth.”