Clarins air first ever connected TV ad to defend Double Serum

The skincare brand has opted for ever-growing CTV with Publicis’ Spark Foundry to defend Double Serum’s top ranking product status and expand reach to new consumers.

Clarins is leveraging the boom in connected TV’s (CTV) audience growth with a new campaign for its Double Serum skincare range to broaden reach.

The skincare brand is exploring new formats and targeting approaches to defend Double Serum’s position as a popular premium anti-aging serum in the UK.

Running across broadcast video on demand (BVOD), digital display, search and social, and traditional print, the campaign is handled by media agency Spark Foundry, part of Publicis Media and delivered by Leap via PMX Lift. 

Launched earlier this year, PMX Lift combines Publicis Media with Epsilon’s data and tech to offer cross-channel video planning, activation and measurement for brands.

Liz Ragoo, Managing Partner at Spark Foundry said: “It’s great to see Clarins branching into new mediums such as CTV to reach these audiences. The CTV landscape is the perfect environment to drive high impact, reach and frequency, and ultimately growth for the brand.

“For the first time, Clarins is able to leverage first party data to precisely target their audience of women aged 35+ with an interest in beauty across CTV – this ground-breaking initiative is driving even more refined targeting efficiency and significantly greater reach.”

Lorraine Barnett, Marketing Director at Clarins said: “Our iconic Double Serum is not only our best-seller but Europe’s most popular premium serum, a position we are determined to defend in an ever-competitive market. This campaign uses the right blend of both traditional and more innovative approaches to ensure Double Serum is seen in premium environments by both new and existing customers.”