Clairol, the at-home hair colour brand, has partnered with Channel 4’s hit show First Dates to celebrate the importance of finding your perfect match, whether it’s for dating or hair colour.
Find Your Perfect Match will run across live and on demand TV service All 4, featuring a 30 second ad produced by First Dates creators, Twenty Twenty Productions. Developed in partnership with Zenith and Publicis Media Content, the ad will appear in premium first break spots during the show’s spin-off, First Dates Hotel, until 11 October.
The campaign will continue throughout the holiday season and in the lead up to Valentine’s Day 2023, and will be supported by in- store marketing and social activity with activations running until 21 November.
Amanda McLeod, Marketing Director for Clairol at Wella Company, said:, “With a combination of TV commercials, in-store activations and social amplification, it’s a perfectly suited collaboration that enhances the reach of both Clairol and Channel 4.”
Find Your Perfect Match will feature First Dates stars, waitresses Cici Coleman and Daniella Kalita, discussing how they have found their ‘perfect match’ in the First Dates environment.
Angus Mitchell, Customer and Commercial Leader, Channel 4 said: “It’s always a thrill to work on a partnership that brings together a brand and show with such a clear synergy, and Clairol and First Dates is a perfect example of this. Featuring familiar faces from the programme in the fun and creative ad is a great way to truly engage viewers with their product range.”