The England Women’s football team has led the charge in surging interest in the game, ahead of the kick off of the Women’s Super League (WSL) this weekend. Online searches for the Lionesses’ star players are at almost one million searches since the start of Euro 2022 in July.
The research, from online search specialist MediaVision, shows that searches for the Lionesses team were 2,154% up on the same period last year. England captain Leah Williamson is at the top of the table with 235,719 searches, a jump of more than 6,000% compared to 2021.
Ella Toone, Manchester United player and England’s opening goal scorer was searched 96,999 times (up 5,815% compared to 2021). Chelsea star Fran Kirby saw 70,760 searches (up 1,138%) and searches for Jill Scott were up 2,717% to hit 66,868 and Golden Boot winner Beth Mead saw searches hit 56,937.
“Discovery journey through search”
MediaVision’s analysis, using the agency’s Digital Demand Tracker, looked at online searches in the UK from 6 July 2022 to 3 September 2022, a week before the start of the WSL season.
Louis Venter, CEO at MediaVision, said: “It’s amazing what a win can do. Since the start of the Euros, we’ve seen an exponential increase in searches for our Lionesses, who finally brought football home. Many of the players were unknown, but have quickly become household names. And part of that discovery journey was through search as people sought to find out everything they could about these new football heroes.
“It should come as no surprise that fans, both new and old, cannot wait for the new WSL to start with 40,000 tickets already sold for the North London Derby while Man City’s opening match against Arsenal has already sold out. Expect new stars to be born this season, and searches around the women’s game to increase with it!”
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