Crew Clothing is using hyper personalisation to elevate its customer experience, with the help of Unilyze, a Customer Data Platform (CDP) solution designed by Planning-inc, a first-party data agency.
The new platform uses real-time data from a wide range of first-party sources, improving the clothing retailer’s targeted customer communications.
The first-party data sources will bridge digital data with behavioural, attitudinal, and demographic data, optimising in-store and online interactions, web behaviour, product reviews, email, footfall, and customer service.
Ally Bradshaw, Digital Director at Crew Clothing said: “The platform will allow us to gain a deep understanding of customer behaviour, seamlessly share data across the business and achieve agile and highly sophisticated customer communications. This can be a challenge for even the most forward-thinking retailers. However, today, with Unilzye and Planning-inc, we are now able to unlock our data and provide a more relevant, inspirational experience for our customers.”
“An understanding of customers that is arguably unparalleled in the retail ecosystem”
Crew Clothing’s growth plans for 2022 employ a retail-focused solution that can provide more insights on first-party data than a typical CDP.
Unilyze will feature a full suite of CDP options and data science solutions including predictive modelling, bespoke customer dashboards and robust self-serve data analysis that are expected to power intelligent marketing and insight-fuelled, cross-functional decision-making for marketing teams.
James Melhuish, CEO of Planning-inc, said: “We know exactly how important it is for Crew Clothing to elevate their customer communications. Their expansion plans for 2022 presented an opportunity to bring an added level of sophistication and innovation to their customer marketing programs, and today we’re glad to say that the brand has gained an understanding of customers that is arguably unparalleled in the retail ecosystem.”
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