Taste credentials in marketing gone wrong – new season of Attention Seekers

It's very easy to make mistakes in marketing, especially when you're trying to be bold... and it doesn't always go to plan. FMCG marketing expert Gareth Turner remembers some cringe-worthy moments alongside his tales of success.

Welcome back to season 2 of Attention Seekers- the performance marketing podcast that uncovers the human stories behind the winning campaigns.

Last season covered everything from VOD to voodoo dolls and this season aims to brighten and enlighten your commute with more big brand guests and candid conversations.

With your favourite show segments upgraded and some new sections added (including a new feature for the 'resell me a pen' challenge) this season is set to be bigger, better and catch your attention more than the first. 

We have guests from The Big Issue, Standard Chartered, Rakuten, Halfords and more, coming to discuss what's overrated and underrated in the industry, what gets their attention, and attempt the mighty 'resell me a pen' challenge.

To kick the season off, we have Gareth Turner who has headed marketing teams for Weetabix, Arla Foods, Heinken and more, and has now gone full time to run his marketing consultancy, Big Black Door, where he gives a C-Suite lens to marketers.

In this episode, we discuss marketing since the death of Queen Elizabeth II, why Lord Sugar gets it wrong, and how to get a campaign with 97% prompted awareness discussed in the House of Commons.

To never miss an episode and know what should be getting your attention each week, don't forget to follow, subsribe and leave us a review!