Combo! Mobile gaming giants assemble largest premium in-game ad network.
Angry Birds meet Talking Tom Cat to bring an audience of 1.3 billion monthly active players to brands via interactive ads, rewards and celebrity calls.
Gameloft for brands has launched "COMBO! The Gaming Media Network", a premium in-game advertising network made up of an alliance of major mobile game publishers.
The network aims to help brands engage with the audience of 1.3 billion monthly active players by building meaningful advertising campaigns across prestigious IPs in a mobile gaming environment compliant with brand safety and industry standards.
"We're incredibly proud to launch "COMBO! The Gaming Media Network" in partnership with the world's greatest publishers", said Alexandre Tan, Senior VP Brand Partnerships & Advertising. "We've been working with brands for over two decades, helping them connect with their audiences in innovative ways, and we truly believe this newly-formed alliance is a turning point in the digital advertising industry."