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Performance Marketing World has announced the final shortlist of entries to its second annual UK awards, with the winners to be announced at a live show in central London on the 10 November.
More than 90 entries across 22 categories have been selected by a judging panel made up of industry leaders and experts.
The categories reflect outstanding campaigns across a number of product sectors, alongside awards for the best people, agencies and teams in performance marketing.
Major household names, including Google, Primark, Next, TalkTalk, M&S, Boots, PrettyLittleThing and ASICS feature in campaigns from the shortlist.
Each nominee has been picked for outstanding performance marketing practices that have grown new audiences, new markets and world-class businesses.
Smaller businesses, charities and public organisations are also involved in the nominations, from the Royal Museums Greenwich, the International Olympics Committee and the WWF.
A large number of agencies are up for awards, with Croud, Essence, Making Science UK, Reprise, RocketMill and Tug making it through to the final shortlist for Performance Marketing Agency of the Year.
Winners will be announced at a live ceremony on Thursday 10 November 2022 at JW Marriott Grosvenor House, Park Lane, London. Book your awards night tickets now with an early bird discount before the 6th October.
This year the awards will consist of an evening dinner followed by an awards presentation, showcasing the best performance marketing practices that have grown new audiences, new markets and world-class businesses.
Robin Langford, Editor at Performance Marketing World, said: “This is only our second awards show and we’re already seeing entry numbers rise dramatically – the level of competition across categories was much tougher this year, reflecting remarkable growth in the industry despite a tumultuous 2022.”
“I was particularly impressed with the entries for our new categories, such as Ethical Initiative and Adtech Innovation, which were brought in to reflect rapid changes in the performance marketing sector. Congratulations to all our shortlisted entries and good luck in the final judging stage!”
The details of shortlisted entries explaining they made it through to the final round is available on the official PMW Awards 2022 site with a full list published below:
PRODUCT SECTORS
Retail:
Incubeta for Lazy Oaf - How We Sold Out A New Collab Product within 24hrs of Launch
Incubeta
Client: Lazy Oaf
PRIMARK: Styling New Digital Wardrobe With Data
Performics @ Starcom
Client: Primark
B2B:
Doing More with Less at a Global Scale
The Media Image
Client: LSEG
Hybrid Working in Action
Nelson Bostock
Client: Canon Europe
Starcom & P&O: Setting Sail for Digital Maturity
Performics @ Starcom
Client: P&O Freight
The Helpful Home by Google Nest
Gekko
Client: Google Nest
STRATEGY
DATA AND INSIGHTS:
Connecting advertising performance with business outcomes through data
Making Science UK
Client: MrQ
How Fifty used AI and real-time data to enrich the Office for Health Improvement and Disparities’ understanding of their audiences.
Fifty Technology and Omnigov at MG OMD
Client: The Office for Health Improvement & Disparities (OHID)
How Partnerize's API-First Approach Increases Productivity & Operating Leverage for Visualsoft
Partnerize
Client: Visualsoft
Incubeta for Superdrug - Results that are anything but marginal
Incubeta
Client: Superdrug
STELLANTIS: Driving Human & Artificial Intelligence
Performics @ Starcom
Client: Stellantis
Using data and analytics to close the loop between advertising and business value
Open Partners
Client: Greene King
DIRECT TO CONSUMER:
To be announced on the night!
GROWTH MARKETING:
Driving business-wide growth with myLakeland Club data
Go Inspire Group
Client: Lakeland
How innovation and collaboration launched an over-performing acqusition channel for tails.com
Juice & Jam
Client: tails.com
INTEGRATED:
How Greene King used a data-driven, content-led approach to outperform the online drinks ecommerce industry
Open Partners
Client: Greene King
Level Up With UCB
SHC Digital
Client: University College Birmingham
LEAD GENERATION:
"Doing More with Less at a Global Scale"
The Media Image
Client: LSEG
Driving Database Acquisition with Purina Pet Avatars
HH Global
Client: Purina
Laser focused fibre to premise lead generation and acquisition
Go Inspire Group
Client: TalkTalk
MARKETING INNOVATION:
Celebrating Women in Sport with Allianz
CHS
Client: The Allianz Group
Cutting carbon emissions and Costs Per Acquisition since 2021
Croud & The Trade Desk
Client: BrewDog
Driving acquisition through brand marketing dog advice videos
Tails.com
Jerkmate innovating marketing campaign
CrakRevenue
Client: Jerkmate
The IOC: Fusing creativity & data for the most digitally enhanced Olympics ever.
Essence
Client: The International Olympics Committee
PAID SEARCH:
Driving incremental revenue by shining a light on ghost products
Croud
Client: PrettyLittleThing
From meaningless spend to meaningful conversion: A journey with Ad Grant
Anything is Possible
Client: Royal Museums Greenwich
Incubeta for Nobody’s Child - Driving Fashionable Growth
Incubeta
Client: Nobody’s Child
Location, Location, Personalisation: Using Scripts To Activate A Local Search Strategy
Spark Foundry
Client: Asda
mSix & TalkTalk - Supercharging Sales with Value Using LTV
mSix&Partners
Client: TalkTalk
Starcom & Ancestry: OneSearch Gives One Vision To Ancestry, Driving £360k Of Annual Savings - Reinvested to Drive 16% Annual Incremental Free Trials
Performics @ Starcom
Client: Ancestry
PAID SOCIAL:
Celebrating Women in Sport with Allianz
CHS
Client: The Allianz Group
The IOC: Fusing creativity & data for the most digitally enhanced Olympics ever.
Essence
Client: The International Olympics Committee
Turning the sports nutrition market inside out with "Greatness Inside"
RocketMill
Client: USN
Using TikTok to drive awareness of Wales as an adventure destination
iCrossing
Client: Visit Wales
“Unilever Calling” | The Quest by Unilever 2022 Recruitment Marketing Campaign
Universum
Client: Unilever
PURPOSE:
Addo/Promise
iCrossing UK
Client: Visit Wales
EE Phonesmart: Winning parent trust to help kids to be safe and kind online
Essence, Digitas & Saatchi & Saatchi
Client: EE
Making the complex topic of climate change inspiring, accessible and understandable to everyone
Tug
Client: WWF
Starcom & Choose Love –Ukraine Appeal: Teamwork Makes the Donations Work
Starcom
Client: Choose Love
ECOMMERCE & SOCIAL COMMERCE:
Affiliate: Game. Changed.
Partnerize
Client: DAZN
Rakuten Advertising and Student Beans for Weekday – Authentically Engaging Students through TikTok
Rakuten Advertising and Student Beans
Client: Weekday
Starcom & Samsung: Winning at Mother’s Night
Performics @ Starcom
Client: Samsung
AD TECH INNOVATION:
Bango Audiences
Bango
BrightBid: AI engine driving 20%+ conversion lifts in Google Search
BrightBid.ai
How Charles Tyrwhitt automatically adapts to our ever-changing workwear choices using AI
Upp
Client: Charles Tyrwhitt
Integration between Amobee and ID5 enables wine brand Gusbourne, and agency Jaywing, to increase conversion rate by 95% while reducing CPA by 23%
Amobee and ID5
Client: Jaywing and Gusbourne
Social Intelligence allows for improved creative uplifts of 15-20%
Performics
Starcom & Asics: Moving Minds at Sunrise
Performics @ Starcom
Client: Asics
Using real-time instore data to boost Specsavers' sales
Specsavers
Client: In collaboration with MG OMD
SEO:
A holistic approach to content creation for Times Money Mentor
iCrossing UK
Client: Times Money Mentor
Getting The Basics Right: A Story For SEO Success In A Competitive Marketplace
Spark Foundry
Client: GEORGE at ASDA
MediaVision & New Look - Demand Led SEO
MediaVision
Client: New Look
Starcom & Domino’s: Pizza With a Healthy Side of Search
Performics @ Starcom
Client: Domino's
Starcom & Trafalgar: The World on a Plate
Performics @ Starcom
Client: Trafalger
INFLUENCER MARKETING:
#FollowMyScent: the launch of Costa Brazil's fragrance AROMA through a 360° integrated marketing journey.
MG Empower
Client: Costa Brazil
Bluechew influencer marketing campaign
Crakmedia
Client: Bluechew
EE Phonesmart: Winning parent trust to help kids to be safe and kind online
Essence, Digitas & Saatchi & Saatchi
Client: EE
Gleam Solutions x Next - driving awareness & sales of brand partners
Gleam Solutions
Client: Next & Commercial brand partners
MYPRO, Dedicated to the Dedicated
The Hut Group
Client: Myprotein / MYPRO
The Secret Not So Secret
THG Society
Client: Secret Sales
MOBILE & APP MARKETING:
An Omnichannel Approach to App Engagement and beyond - Incubeta for M&S
Incubeta
Client: Marks & Spencer
Grow App Launch for Creator Anna Engelschall
Genflow
Client: Grow with Anna
Leveraging Google App Campaigns to Drive Paying Subscribers at Efficient Scale
Making Science UK
Client: Clue
EMAIL MARKETING:
A 'Note-worthy' Launch Campaign for Samsung Galaxy S22 Series
Flourish Direct Marketing Ltd
Client: Samsung Gulf
Creating a email framework for new and unengaged users
Ascential
Client: Money2020
PARTNER & AFFILIATE MARKETING:
Adore Beauty Sets the Foundation for Partnership Success on the Partnerize Platform
Partnerize
Client: Adore Beauty
Authentic Content Campaign Unlocks UK Growth
Acceleration Partners
Client: Stitch Fix & BuzzFeed UK
Awin, Boots UK & MediaCom: Prepped, Primped and Primed for Peak
MediaCom and Awin
Client: Boots UK
Dockers & OMD: The Perfect-Fit Partnership Strategy on the Partnerize Platform
Partnerize
Client: Dockers with OMD
How a tiny company took market share from the UK’s biggest brands
Talkmobile & Awin
Client: Talkmobile
Raise the woof - How tails.com harnessed the power of affiliates
Optimus-pm, part of gen3
Client: tails.com
Rakuten Advertising & L’OCCITANE: Accelerating Growth
Rakuten Advertising
Client: L’OCCITANE
Tennis Experts’ Influence Proves an Ace for ASICS on the Partnerize Platform
Partnerize
Client: ASICS
PEOPLE, AGENCIES & TEAMS
PERFORMANCE PIONEER:
Laura Scott
Spark Foundry
Matthew Canner
Starcom
ETHICAL/SUSTAINABLE INITIATIVE:
Making Marketing Sustainable
HH Global
Client: Applicable to all HH Global clients
Sharethrough & Scope3 - Launch of Green PMPs
Sharethrough
Client: Scope3
TEAM OF THE YEAR:
Audience Intelligence Team
iCrossing UK
Client: iCrossing UK
LoopMe’s Sales Team grows PurchaseLoop product to solve attribution, measurement and targeting issues for advertisers
LoopMe
Rakuten Advertising: Cultivating a Local Mindset to Grow Globally
Rakuten Advertising
Client: Rakuten Advertising
Team Connect: Helping BT Elevate Its Brands Since 2018
Essence
Client: BT / EE
Team of the Year: Performics @ Starcom
Performics @ Starcom
Client: Performics
There’s no mountain high enough
THG Society as part of THG
Client: The Hut Group
PERFORMANCE MARKETING AGENCY OF THE YEAR:
Croud and Proud
Croud
Essence
Making Science, the digital acceleration company
Making Science UK
Reprise: A Performance Agency with FLOW
Reprise
The UK's largest employee-owned agency
RocketMill
Tug
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