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In this PMW Masterclass Series, learn how buyers and publishers can find success in the privacy era by using a programmatic model that puts trust at the forefront.
Your tutor: Joseph Merhej, Senior Manager, Solutions Consulting, Xandr
View a short introduction from Joseph below:
Watch the modules here:
Lesson 1: Introduction to trust-based transactions
Lesson 2: Finding the non addressable audience
Lesson 3: Using publisher provided ID to optimise first party data
Lesson 4: Mapping the cookieless user journey
Lesson 5: Benefits of using PPID for media buyers Lesson 6: Key takeaways
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