Female power over 40: Avon’s new podcast investigates the ‘Power in Ageing’

What does ageing mean to you? Something to fear – or something to embrace?

In its new podcast series, Avon meets five talented women from the world of beauty, media and business. They share their positive experiences of life after 40, what impacts their sense of power as they age and their changing attitudes to beauty.

The podcast, in partnership with Marie Claire UK, promotes Avon’s Anew Renewal Power Serum and supports the brand’s ‘The Power in Ageing’ report which researches what it means to age in 2022.

Research by Avon shows that two thirds of women globally feel their confidence is improving as they age (67%) and that ageing is not something to fear (63%). In the wake of the pandemic, nearly three quarters of women (72%) now want to focus on looking healthy rather than young.

“The meaning of being 40 and beyond is changing, and many women are finding the confidence to choose what we want in life,” commented Angela Cretu, Avon CEO. “By sharing inspirational stories, we hope to encourage and lift up other women as they harness their own power and embrace getting older.” 

“At Marie Claire, women's empowerment and embracing diversity is at the heart of everything we do. This series showcases five incredible women who are redefining what life looks like after 40 and who are genuinely excited and emboldened by the idea of getting older,” added Andrea Thompson, Editor-in-Chief of Marie Claire.

Girl woman power 

The Power in Ageing podcast series is hosted by Andrea Thompson and features her conversations with:

• Anna Whitehouse (AKA MotherPukka), 41, is a podcast host, broadcaster, influencer and campaigner. She talks about campaigning for flexible working and how men need to be allies in the fight for gender equality.

• Poorna Bell, 41, is an award-winning journalist, motivational speaker, published author and powerlifter. Bell’s husband passed away by suicide while she was in her thirties. She explains how powerlifting helped her through her grief and challenges the stereotypes which hold other women back from weight training. The conversation also touches upon mental health, gender equality and racial discrimination. 

• Michelle Griffith-Robinson OLY, 50, is an Olympian, life coach, and personal trainer. She explores how she has helped other women achieve their ambitions through her work as a life coach, as well as the impact of the perimenopause and the challenges in navigating this life stage.

• Ntsiki Biyela, 44, is South Africa’s first black, female winemaker and two-time finalist for the ‘Most Influential Women in Business and Government’ award. Biyela discusses how she overcame prejudice by spotting untapped potential within it!

• Katie Joynson, 53, set up her thriving Avon business at the age of 50 after a career in IT She is now a Sales Leader and was awarded ‘Star of the Year’ at the UK’s annual Direct Selling Awards in March 2022. In Joynson’s episode, she discusses how finding a fulfilling new career has helped her regain the power she once lost.