Lifetime Value (LTV or CLV)

Lifetime value, or customer lifetime value (CLV), is a metric that represents...

To continue enjoying this article, please sign in. You can register for free for limited further access.

Sign In

Trouble signing in?

Reset password: Click here

Email: pmw.support@haymarket.com

Call: 020 8267 8121

Register

  • Limited free articles a month
  • Free email bulletins

Register now

Take a 30-day free trial

  • Full access to performancemarketingworld.com
  • Monthly masterclass videos to help you upskill fast
  • Deep dive reports to help you make crucial budget decisions

Subscribe now