Transforming a social enterprise: what's the Big Issue? – Attention Seekers, S2E3

Roll up! Roll up! The Big Issue's CMO, Zoe Hayward, discusses how the social enterprise had to quickly adapt after selling was stopped for the first time in its history, how much she hates buzzwords, and what it's really like creating an M&S food advert...

The Big Issue, a social enterprise famous for its high street vendors, was hit hard by the pandemic and has since gone through a huge rebrand. Zoe Hayward, Group CMO at The Big Issue, reveals what it's like marketing for a social enterprise after a 7 year stint at consumer brand M&S.

Another icon on the highstreet is brought back to life in Zoe's attempt at the Re-sell Me A Pen challenge... can you guess what it is?

We are now in season 2 of Attention Seekers – the performance marketing podcast that uncovers the human stories behind the winning campaigns.

Last season covered everything from VOD to voodoo dolls and this season aims to brighten and enlighten your commute with more big brand guests and candid conversations.

With your favourite show segments upgraded and some new sections added (including a new feature for the 'resell me a pen' challenge) this season is set to be bigger, better and catch your attention more than the first.


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