Paid Social Manager

We are looking for a brilliant Paid Social Manager.

Employer: Dentsu
Location: UK - hybrid (London, Manchester, Stafford, Leeds)
Salary: £34,000 & above (depending on experience)
Closing Date: 23 December 2022
Sector: Luxury, Online, Retail
Specialism: Account Management, Community Management & Social Media, E-Commerce, Performance Marketing, Planning & Strategy

Role Purpose:

At its core, the role of the Paid Social Manager is to ensure the effective end-to-end delivery of D2C Paid Social campaigns, from Branding through to Performance, whilst providing high-quality client relationship management, team management and campaign execution. You will be encouraged to approach your work with curiosity and an innovative mindset; you must be relentless in looking for new ways to drive performance gains for your client, whilst successfully motivating a team of paid social specialists. Here, at Dentsu, we believe that you’re only ever as good as the team around you – so, what are you waiting for? This is your chance to collaborate with, and learn from, some of the
best minds in the industry.

Key Accountabilities:

Client-management responsibility
• Be the primary point of contact for the Client Planning Team and Client(s) Social Media team. Managing and nurturing this relationship daily.
• Identify and resolve any potential problems with ways of working between the activation team, the internal client teams and the client.
• Fully understand the client(s)’ business objectives / communication objectives and ensure these are translated into meaningful platform strategies.
• Attend and represent the team at regular external and internal client meetings, including status meetings, briefing sessions, campaign reviews, QBRs etc.

Partner relationship management
• Develop and foster an effective working relationship with our partners at Meta, TikTok, Pinterest, Snapchat, and Twitter, together with other emerging social/content amplification platforms.
• Arrange and attend regular catch ups with our priority partners to ensure we continue to deliver the best-in-class campaigns and identify potential alpha / beta trials.

Team and Workload management
• Be responsible for the development of members of your team, including the setting of personal objectives and performance reviews.
• Be responsible for the timely and accurate delivery of work within your team, to the highest quality, whilst ensuring ways of working are adopted by all members of the team.

Client profitability and finance
• Be responsible for the delivery of revenue across the clients within your team and pursue all potential cross sell / up sell opportunities
• Be responsible for the timely and accurate billing and reconciliation of campaign spend / income by your team to ensure suppliers are paid on time, and clients are invoiced on time
• Ensure your team are completing timesheets in an accurate and timely manner to enable the business to complete channel and client profitability / resource analysis

Paid Social campaign planning and creation
• Oversee the development of your client(s)’ Paid Social media strategies to help define KPIs and strategy.
• Working closely with the Account Director to develop a learning framework and test and learn roadmap for the client and future proofing their paid social strategy.
• Where possible, work closely with the Data, Measurement and Analytics Team to evolve your measurement framework and to ensure that your client is understanding the ‘true’ value which their Paid Social investment is driving for their business.
• Oversee the development of clear plans and presentations to clients, internal agency teams and client servicing department detailing how a client’s objectives are to be met through social channels.
• Oversee creation of specific account elements within the campaign (toolkits, creative options, segmentation of the audience, ad copy, landing pages, and so on) to ensure this aligns with Dentsu best practice.

Campaign Quality Assurance
• Ensure campaigns are delivered as planned with no overspends or errors in delivery. Paid Social Campaign management, optimisation and analysis
• Ensure your team monitors daily delivery and performs regular optimisation of all campaign elements (segments, creative, landing pages, etc) based on agreed campaign KPIs
• Ensure regular reporting to your client(s) is delivered according to schedule, to a high degree of accuracy, and with insightful learnings and commentary.

Product Development and New Business
• Remain abreast of developments in Paid Social and the broader digital space.
• Create case studies and award entries based on campaign results as appropriate
• Contribute towards new business RFPs and pitches as required

Professional Skills:

• Passionate about, and engaged with, the fast-changing world of social media, online video, and digital marketing
• Committed to building a career in a digital performance marketing agency
• Strongly numerate and comfortable manipulating, and analysing data sets
• Strong communication skills and a highly curious mindset, with the courage to bring ideas to the table
• Articulate presenter, with the ability to present to senior clients and internal agency teams, comfortable with showing what data means and how we can act based upon it
• Commitment to deliver first class work every time, and never leave a quality issue unchecked. Diligent, with attention to detail
• Self-motivated and proven ability to successfully motivate and develop a team
• Highly commercial - selling value, negotiation, client relationship management skills, how to be a trusted business advisor
• Excellent planning, analytical and organisational skills alongside high attention to detail

Key Experiences:

• Minimum 3 years’ experience in a Paid Social activation, social media planning or biddable media / PPC team
• Good understanding of planning paid social campaigns across the various mechanisms, channels and buying models. Practical expertise in Paid Social activation on Meta, TikTok, Pinterest, Snapchat and Twitter.
• Working within the e-commerce and retail space is preferable, but not necessary.