Video-calling, facetime and virtual reality all give us access to places that we’re not physically able to get to.
The Louvre Museum has been a home for artists to admire great art and craftsmanship since before the French Revolution. Now, the digital revolution gives Pinterest users access to the historic museum in a series of ten videos in their first collaborative original content series, “A look at the Louvre”.
The collaboration will offer people another perspective of the museum, with off-the-beaten-path tours to discover collections, the museum's courtyards, and staircases, as well as unusual places.
Five videos will go live in the first quarter of 2023, hosted on the Louvre's official Pinterest account to its 39.3K LinkedIn followers.
“Opened in 2012, the Louvre's Pinterest account reaches an average of 230,000 views each month,” commented Sophie Grange, Deputy Director of Communications at the Louvre Museum.
“Followers particularly appreciate the collection of drawings from the Graphic Arts department and the sculpture, masterfully staged in the palace's courtyards.”
As part of Pinterest’s ongoing commitment to bring original content to the platform’s 400 million global users, A look at the Louvre will be available in French and English, and also posted on Pinterest’s Daily Inspirations page in France, Italy, Spain, the UK, Japan, and the US.
Johan Gipch, Pinterst’s Content and Creator Partnerships, Southern Europe, added: "Our original production strategy aims to partner with the most inspiring creators and partners for our audience, which is always looking for new experiences. With art being one of the most popular categories on Pinterest, our collaboration with this museum that fascinates the world appeared as a natural fit."