West Ham United select their team for Youtube and social

The London club kicks off YouTube partnership with Little Dot Sport, which now manages West Ham’s social media and digital content to increase engagement with fans.

West Ham United Football Club has selected Little Dot Sport and Little Dot Studios to manage its social media and digital content.

The three year contract will see the digital content agency complementing West Ham United’s in-house capabilities, bringing more content from the men’s, women’s and youth teams directly to Hammers fans. 

Robbie Spargo, Director of Little Dot Sport, said: “We’ll be optimising West Ham’s content; ensuring there is maximum initial visibility leading to long-term growth to deliver the ideal performance for the club’s YouTube channel. We’re confident we can broaden West Ham’s digital audience and accelerate platform development.”

Assisting with the club’s official YouTube channel, the collaboration underpins West Ham United’s strategy to grow its social presence and increase engagement with its loyal community.

Tony Watson, Creative Lead at West Ham United FC, commented: “We’re looking forward to tapping into [Little Dot Sport’s] best in class channel management to grow our social presence and increase engagement across our YouTube offering on a domestic and global scale.”

West Ham FC joins Little Dots Sport’s roster of over 30 retained clients including global sport federations, clubs, broadcasters and brands such as Formula E, the England & Wales Cricket Board, The FA, Premiership Rugby, Eurosport, Serie A, The eSkootr Championship (eSC) and most recently, Ascot and The Scotland National Football Team.