Recession redemption: Attention Seekers S2E4

An average recession, according to US GDP data, lasts 11 months but growth post-recession can be up 25%. This week's attention seeker talks about making noise when it matters, Rishi Sunak's new job, and wellbeing in the metaverse.

"1 billion people will be in the creator economy by 2026"

Rakuten Advertising's MD International, Rakhee Jogia, explains the opportunities that marketers can grab in a recession and why affiliate marketing is resilient, reliable and low risk. 

Plus, how do you think Rakhee fares at this week's Resell Me A Pen challenge?

Hosted by Lucy Shelley, Reporter at PMW. Recorded by Aidan Lyons and edited by Lindsay Riley from Rethink Audio.

We are now in season 2 of Attention Seekers – the performance marketing podcast that uncovers the human stories behind the winning campaigns every other Monday morning.

Last season covered everything from VOD to voodoo dolls and this season aims to brighten and enlighten your commute with more big brand guests and candid conversations.

With your favourite show segments upgraded and some new sections added (including a new feature for the 'resell me a pen' challenge) this season is set to be bigger, better and catch your attention more than the first.