In this six-part PMW Masterclass series, learn how brand lift metrics can bring both short and long term benefits to your marketing strategy.
Your tutor: Sean Adams, Global Insight Director, Brand Metrics
View a short introduction from Sean below:
Watch the modules below:
1. Introduction: why brand lift should be part of the performance marketing discussion
2. Three questions about ad exposure
3. Measuring the performance of 4 ads: Lucozade, Estrella, Disney World and Nationwide
4. What are brand lift metrics?
5. Five ways to leverage brand lift measurement data
6. The long and short-term benefits of brand lift metrics