Dentsu X and Scenic Group set sail with global digital media strategy

Integrated agency network dentsu X secures worldwide digital media remit for the luxury cruise operator.

Luxury cruise and tour operator Scenic Group has appointed dentsu X to manage its global digital media strategy, planning and buying requirements across all its international markets including USA, Canada, Australia, New Zealand and throughout Europe, with immediate effect. 

Dentsu X will springboard the global transformation and growth of Scenic Group’s online presence and bring a streamlined experience to its digital media offering around the world. 

The media agency is now responsible for leading global digital strategy and performance activation in the UK, whilst local market teams will manage paid media. The account also extends to offline media including TV and print in the USA. 

The onboard includes Scenic Luxury Cruises & Tours, Emerald Cruises, Evergreen and Mayflower. 

Anna Wolfsteiner, Chief Sales and Marketing Officer, Scenic Group said: “We are a business that is built on delivering unforgettable experiences for our guests and the next step of our development is to spread the word as far and wide as possible as we seek to engage with new audiences. Across our brands we offer activities that go beyond what is otherwise available elsewhere. We have ambitious plans for both Scenic and Emerald Cruises for 2023 and are sure the creative talent at dentsu X will bring these to life online.” 

Beth Freedman, CEO, dentsu X UK added: “Our Experience Beyond Exposure approach is built on creating relevant and meaningful audience experiences – to earn their attention, drive action and deliver business growth for our clients. This is underpinned by deep consumer insight and dentsu’s proprietary data and tools which collectively will help transform Scenic Group’s digital activity at global scale.”