New research has identified the most popular Twitch streamer in every country in Europe – and their earning potential.
US personality Ninja came top of the streamers, with searches for him more than other streamers registered in 20 European countries, including Greece, Hungary, Switzerland and Bulgaria.
Ninja, real name Richard Tyler Blevins, has notched up more than 18 million Twitch subscribers since he started streaming in 2011, alongside 12.7 million Instagram followers and 23.8 million YouTube subscribers. The streamer’s estimated total earnings for a sponsored post across his channels was calculated to hit €43,583.
The research from cryptocurrency data aggregator CoinGecko analysed Google Trends data to rank the most popular Twitch streamer in each country in Europe. The analysis also looked at the Influencer Marketing Hub’s Instagram and YouTube Media Value Money Calculators to determine each streamer’s earnings.
Twitch streamer rankings
Claiming top popularity in seven countries on the continent is Canadian-born streamer Félix Lengyel under his channel name xQc, taking second in the rankings overall, but topping the search chart in Belgium, Denmark and Portugal among others. Lengyel’s total earnings for a sponsored social post was estimated at €2,881.
Joint third goes to Turkish personality PQueen, who has amassed more than 1.25 million YouTube subscribers; N3koglai, who has estimated earnings of more than €15,000 for a sponsored post, and Asmondgold who ranks highest in Czechia and Serbia.
The UK’s top Twitch streamer is TommyInnit, who produces Minecraft-related videos and streams, while in Germany, Kaitlyn Michelle Siragusa, known as Amouranth tops the rankings.
Top ‘Twitching’ countries
Research by Similarweb identified France and Germany as the top European countries for using Twitch – with the combined traffic percentage for the two countries to Twitch topping 11%.
COO and Co-founder of CoinGecko Bobby Ong said: “This study provides an exciting insight into the most popular Twitch streamers in Europe, and shows how engaged European audiences are with streaming. It would be interesting to see new creators entering the space, and how the gaming industry grows and evolves.