The ‘Prepped, Primped and Primed for Peak’ campaign for Boots UK drew on successful analysis from the previous year, increasing the tenancy budget year-on-year to trial parity cashback rates for the first time ever over Black Friday.
By using the 2020 Q4 analysis, they re-evaluated exactly what worked and reviewed what was not tested due to the previous year’s budget restrictions. These findings were used to create a ‘missed opportunities’ list for activity and verticals that hadn’t previously been used.
Publisher days and activity wish lists enabled Awin and MediaCom to pitch required budget and proposed plans to Boots UK in advance of the quarter, leading to an increase in tenancy budget on the year.
This led to the trialling of voucher code rewards, rewarding customers for their purchase, and informing them of peak offers while boosting average order values with a Deliveroo gift card, resulting in a record breaking performance from MediaCom and Awin.
Finalists
- Rakuten Advertising, L’Occitane
- Optimus-pm, tails.com
- Partnerize, Adore Beauty
- Partnerize, Dockers and OMD
- Partnerize, ASICS
- Talkmobile, Awin
- Acceleration Partners, Stitch Fix and BuzzFeed UK
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